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Ethical Living news site launched by Natural Choices Media

Ethical consumerism is on the rise, from organic foods and wines, Fairtrade coffee, to energy saving light bulbs and responsible travel, a growing number of us are choosing a more informed lifestyle.In fact the ethical consumerism is the fastest growing sector of the economy according to the "The Ethical Consumerism Report 2005" from New Economics Foundation and The Co-Operative Bank. In 2004 the survey estimated the sector at £25.8 billion.

Fairtrade goods up 52.2%
Green Mortgages up 120.4%
Home Micro-generation up 360%
Ethical investment up 30.6%
Responsible Travel operators up 21.5%
Ethical Clothing up 30.3%

Ethical Investments passed the £10 billion mark (£10.6 billion), energy efficient electrical goods now make up 59.4% of the entire UK market, Fairtrade and organic products now account for £4 billion of sales, and Carbon offsetting passed £3.4 billion.

"The ethical niche is entering the mainstream, said Natural Choices Media founder Peter Shield, new companies are emerging to meet this growing demand, old companies are starting to change their product range or buy into this sector"

"Ethical consumers are an information hungry group of individuals, they need to know what is behind the label, the who, why, how, and where of product or a service. They are a challenge to attract but once convinced they are the most loyal of customers, as long as you keep your word" said Peter Shield.

"We have launched naturalchoices.co.uk as a twice weekly free news site to provide the latest up to date information for this growing life choice. We hope to provide a trusted source of news, and a way for people to stretch their ethical decisions to all aspects of their lives"

NaturalChoices.co.uk will publish five lead stories every Tuesday and Thursday, a free subscription newsletter is available to get the latest headlines direct to your mailbox, and a RSS feed is provided for instant updates. Natural choices will concentrate on organic seasonal food and drinks, energy efficiency for the home and office, Fairtrade products, ethical finance, and responsible tourism as well as covering sustainable work and home lifestyles.

NaturalChoices.co.uk is a free access site, its revenue is from advertising on the site. "We believe that information should be available to all and not just those who can afford a subscription, we also know that this is a strong enough economic sector to support through advertising such a site" said Peter Shield.

Peter Shield comes from an online publishing and advertising background, most recently Director of Strategy and Business Development at one of France's fastest growing high tech companies, Decision News Media, he is a former COO of Vivendi Universal's online sales organisation, ad2-one, and European Sales Director of Europe's largest online sales organisation 24/7 Media. Previously he launched European Voice for the Economist Group in Brussels, and spent five years with the Financial Times in London.

Natural Choices Media uses a solar powered hosting services and is committed to sustainable business practises.

For Press Enquiries please contact Peter Shield, Tel +33 (0)6821 94031 (mobile) +33 (0)4 68 45 60 77 (office) e-mail Peter Shield